🎯 Running ads to an evergreen funnel? Only works if you know what you’re doing.
If you’re trying to launch to a cold audience with zero experience and an untested offer?
That thing is dead on arrival.
And if you’re still clinging to the “Put $5 into ads and get $45 out” myth...
Oh honey, I’ve got
devastating news for you.
Most of those “cold launch pros” barely break even on ads.
They make their money on the backend—upsells, high-ticket offers, bundles...
Which of course, no one tells you.
Because if they did, you wouldn’t buy their course.
To make this model work, you need
at least two things (and ideally both):
- A few grand to burn testing creatives and targeting
- A full product suite that gives you room to recoup your ad spend
Without that?
Good luck breaking even.