“Damn, why does picking a product feel like solving a freaking Rubik’s cube blindfolded?”You sit down to finally choose… and boom—your brain floods with “what ifs.”
What if it’s not profitable?
What if no one buys?
What if I waste 3 months building the wrong thing
again?You’ve
tried to follow the advice.
You’ve watched the webinars. Taken the courses. Asked your coach.
You’ve done everything “right”... and you’re still stuck in idea limbo.
Wanna know why?It’s not you. It’s your brain.
🧠 The shocking truth?According to a 2022 study published by the
Harvard Center for Decision Science, the more options a person has when making a
high-stakes decision (like launching a product), the more likely they are to experience what's called "
cognitive overload-induced paralysis."
Translation?When you're smart, creative, and emotionally invested—like you are—your brain goes into overdrive.
Instead of picking
one idea, it starts simulating the future for
every single one.It’s not confusion. It’s survival mode.
You’re not indecisive.
You’re overwhelmed by
possibility.That’s why you keep researching, rewriting, tweaking—stuck in a loop that feels like work, but never leads to results.
And what does that loop actually cost you?- Days wasted planning instead of selling
- Projects started but never launched
- Constant self-doubt and second-guessing
- Seeing others make money with worse ideas while you’re still stuck
- The gut-punch feeling of: “Why can’t I just follow through?”
And the worst part?You start to think
you’re the problem.That you’re lazy. Flaky. Not cut out for this.
But you’re not.
You’re good enough.
You’re more than enough.You’re not lacking strategy—you’re lacking
clarity your brain can actually process.So what can you do with this?You don’t need more ideas.
You need a simple, science-backed way to
choose.And lucky for you, that’s exactly what I’m about to give you.“